Club Med continues to lead, with bold vision for the future

Club Med continues to lead the industry with strong global growth, innovation, and a bold vision for the future.

In the first half of 2025, the brand reported that Mountain Resorts saw a 7% increase in Business Volume and a 6% rise in Average Daily Rate (ADR), driven by a diverse portfolio and Club Med’s unmatched family offerings at premier ski destinations.

Similarly, the Exclusive Collection—Club Med’s luxury allinclusive line—saw a 6% ADR increase, underscoring strong demand for upscale holiday experiences. Over 1.5 million guests visited Club Med in the 2024 fiscal year, with 75% coming from abroad — a 12- point increase over the past decade.

As it celebrates 75 years, Club Med is advancing projects across North America, South Africa, Asia, and Europe, alongside major renovations to its flagship Punta Cana property this fall – all while enhancing premium offerings and deepening its commitment to sustainable tourism.

Stéphane Maquaire, President of Club Med, said: “Club Med delivered a strong performance in the first half of 2025, reflecting the successful execution of its premium, all-inclusive strategy and the unwavering commitment of our teams worldwide.”

Maquaire continued: “Forward bookings for the rest of the year and into 2026 show continued momentum in an uncertain environment, supported by robust demand for mountain destinations and upscale experiences. Club Med remains well-positioned to pursue sustainable growth, supported by its 75-year heritage and disciplined global expansion. I am truly excited to be working with all our teams around the world to build on this momentum and shape the next chapter of Club Med’s success.”

Club Med celebrated its 75th anniversary with a global brand activation campaign launched in the first half of the year. The campaign showcases 75 years of iconic archive footage that revisits the visionary origins of the first all-inclusive holiday club, tracing seven and a half decades of innovation from its Mediterranean beginnings to worldwide expansion and current trends.

More than a celebration, it pays tribute to Club Med’s enduring legacy of l’Esprit Libre, highlighting the brand’s capacity for reinvention and the inspiring spirit that continues to shape its future.

Carolyne Doyon, President & CEO, North America and the Caribbean, observed that: “Celebrating 75 years is a powerful reflection of Club Med’s legacy and continued leadership in the all-inclusive sector. As we look to the future, we remain dedicated to enhancing the guest experience through innovation, elevated offerings, and sustainable practices.”

And Doyon noted that: “The extensive renovation of our flagship resorts in Punta Cana and Cancun exemplify this commitment — reimagining our most iconic destinations to meet the evolving expectations of today’s travelers while preserving the spirit that defines Club Med.”

In 2025, Club Med accelerated its global expansion with plans for new ski resort projects in Canada and Italy.

Simultaneously, Club Med plans to unveil major renovations in the Fall at its flagship Punta Cana resort, while preparing to launch groundbreaking resorts in South Africa and Malaysia — reinforcing its presence across North America, Europe, the Caribbean, Africa, and Asia-Pacific.

Go to https://www.clubmed.ca/ for more.

Photo Renderings courtesy of Club Med