Club Med Unveils The Future

Club Med president, Henri Giscard d’Estang unveiled new images of the interior of Club Quebec Charlevoix during his recent visit to Canada.

It is the first Club Med resort in Canada and the brand’s first four-seasons mountain resort and it will open in December 2021.
More than ever, Club Med showed its support for local culture in the images of the future Québec Charlevoix resort’s dining areas. Each location is part of a story line based on the Charlevoix region’s natural and cultural riches. In the main restaurant, guests will find an extensive buffet presented like a large local market.

The different dining rooms will evoke the region’s natural, maritime and agricultural heritage, featuring a range of environments, from the amber colours of wheat fields before the harvest, to shades of blue that recall the locally constructed schooner L’Accalmie, which famously ran aground in Baie-St-Paul.

In its specialties restaurant, Club Med will feature a Gourmet Lounge with a menu that changes throughout the day. In an intimate and cozy environment, visitors will feel like special guests in the chef’s chalet, where they will be able to savour reinvented Quebec delicacies while enjoying a magnificent view of the Saint Lawrence River.

Club Med’s president observed: “I am happy to present new images of the interior of the future Club Med Québec Charlevoix. From the beginning of the project, our teams and partners have been working on preparing an unmatched mountain vacation experience that showcases the character of Quebec and the Charlevoix region as much as possible.”

Giscard d’Estaing continued: “For over 60 years, Club Med has successfully operated its mountain resorts using a unique vacation model. As our first four-seasons resort, Club Med Québec Charlevoix will mark a new stage in our expertise. What is more, the future resort will be harmoniously integrated into the region, in addition to driving economic development in Charlevoix.”

With the opening of one new mountain destination per year, Club Med is continuing its four-seasons mountain strategy. Club Med Québec Charlevoix marks the official beginning of a mountain experience that shifts as the seasons change. This approach is made possible by the development of the activities offered by Le Massif de Charlevoix.

The resort will be positioned at the centre of major tourism trends, especially with respect to family-oriented vacations. Indeed, family travel is projected to increase by 25% by 2022, and millennials are set to account for a large portion of this growth.

The vision shared by Club Med and its partner Groupe Le Massif is that of a resort that will generate significant economic spin-offs for the region. The project will attract an average of 50,000 customers per year, of which half will be Canadian.

In the context of this sustainable increase in tourism, Club Med is working with its local partners to offer unique vacation experiences that will be an exploration of the Charlevoix region.

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