Confidence Rebounding
In its most recent tracking study of American travellers, Longwoods International reports that “as we head into the Labor Day holiday weekend, the percentage of those confident in traveling outside their communities jumped to 49%, the highest level since early May.”
And it continues that “the percentage of those confident in dining in local restaurants and shopping in local stores is also up to 48%, the highest level since the low of 31% in mid-May. More than two-thirds of American travelers have travel plans in the next six months.”
Amir Eylon, president and CEO of Longwoods International, pointed out that: “The recent trends in consumer confidence are indeed encouraging, but we have already seen consumer confidence ebb and flow during the first six months of the pandemic.”
And he added: “We don’t expect a sustained rebound approaching pre-COVID levels until we have a widely-distributed, effective vaccine in place.”
According to the survey, consumer support for opening their communities to visitors also rose to 44%. This too is up from a low of 31% on May 13.
The survey, supported by Miles Partnership, was fielded August 26, 2020 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.
