Brand USA Boss Celebrates Congress’ Support

Good news for the US travel industry following President Biden’s signing of the 2022 omnibus spending bill that – among other things – includes the Restoring Brand USA Act.

In a letter to the industry, Brand USA’s president and CEO, Chris Thompson writes:

“Today marks a new milestone in the U.S. travel and tourism industry’s recovery from COVID-19. President Biden signs the 2022 omnibus spending bill, which includes the Restoring Brand USA Act. The international segment of the travel economy is the most lucrative and has been the slowest to return to pre-pandemic levels.”

Thompson points out that:

“The new funding will allow Brand USA and our partners to rebuild traveler confidence, stimulate demand, and accelerate the return of international visitation and spend. Welcoming the world back will translate directly into economic growth, quality jobs, and tax revenues in communities throughout our great nation.”

He continues:

“We appreciate the many champions in Congress on both sides of the aisle and in both chambers who acknowledge the critical role of international travel to our nation’s economic vitality. We’re also thankful for our friends at the U.S. Travel Association and others who advocated so forcefully to advance this bill across the finish line. Most importantly, we’re thankful for the ongoing faith, trust, and support of our partners.”

And he concludes:

“Together, we’re marketing the USA.”