The Ontario Tourism Marketing Partnership Corporation (OTMPC) has launched “The Local Insider” tourism campaign featuring great places to visit and things to do this fall.
The campaign gives travellers the “inside track” on ideas and activities that are unique and distinct in every region of the province.
The Local Insider magazine is a signature piece of the campaign with 336,000 English and 28,000 French copies distributed throughout Ontario. Another 803,500 copies will be distributed in New York City, Buffalo and Syracuse. The campaign is supported by additional marketing activities, including digital media, print advertising, television content integration, consumer e-mails, social media tactics, consumer events, media relations activities and an Instagram contest. OTMPC plans to wow Americans with Ontario travel ideas at The New Yorker Festival in October and a TV segment on New York Live.
According to officials, the magazine features an extensive amount of “beyond the guidebooks” tourism ideas to help vacationers plan day trips, weekend excursions or longer getaways throughout Ontario this season. From fall festivals to antiquing road-trips to culinary delights to theatre trips, Ontario’s fall season is rich with tourism ideas.
Through a newly redesigned consumer web site, http://www.ontariotravel.net , travellers can access even more tourism experiences. Over 1,700 tourism businesses and festivals and events are listed on the site, with new listings emerging weekly. The site also offers more than 300 packages to explore, ranging in price and type of experience.
“Our province is home to so many incredible attractions and events that highlight our local talent, diversity, culture and heritage. The Local Insider is the perfect guide to make your next adventure a success. I encourage all Ontarians to take advantage of this great resource and experience all that it has to offer,” said Michael Coteau, minister of Tourism, Culture and Sport.