Contiki Introduces Interactive Agent-Focused Campaign


#mycontiki has officially launched – and it’s a campaign all about giving travel agents a fun, easy tool to inspire young Canadians to travel further.

Contiki, which offers more than 300 unique trips in 50 countries, says it has the key to finding the perfect holiday and it lies in an interactive, online quiz designed to identify each traveller’s unique travel style.

“Travel agents gave us valuable feedback expressing their desire for a readily accessible digital tool to help identify the perfect Contiki trip for their clients,” says Contiki Canada president, Brad Ford. “We know that not all travellers are the same, and backed by key insights of what our travel agents wanted, we developed an easy to use and entertaining tool that can start the conversation in qualifying their millennial clients’ needs, while delivering greater value with additional featured discounts.”

To further reward agents for their support, the brand has also created special “surprise and delight” recognition for those who take the quiz and share on their social networks. Agents can win Contiki prize packs (valued at $250) filled with spa packages, Beats headphones, lululemon, Cineplex and iTunes gift cards simply by taking Contiki’s Agent “Ways to Travel” quiz and sharing the results with @ContikiCanada on Instagram or @ContikiCAN on Twitter using the hashtag #mycontiki to be entered into a bi-weekly draw.

Agents can watch a #mycontiki video at .