#CoolisClean in Antigua, Barbuda
The Antigua and Barbuda Tourism Authority have unveiled a fresh, new marketing campaign designed for local audiences called #CoolisClean.
The campaign, which coincides with the Tourism Authority’s global summer marketing campaign #WhatCoolLooksLike, is geared towards ensuring that Antigua and Barbuda remains one of the Caribbean’s most attractive destinations.
Inspired by the Antigua and Barbuda Tourism Authority’s wellness focus and recent environmental policy changes by the Government of Antigua and Barbuda, the campaign comes at the right time, and re-enforces the “Keep Antigua and Barbuda” clean message.
CEO of the Antigua and Barbuda Tourism Authority Colin C. James says, “Developing Antigua and Barbuda as a Wellness Tourism brand is a major component of our marketing strategy. As part of the development process, in March, we held a Wellness Forum, where we sat and listened to over 100 passionate tourism stakeholders with interest in the wellness market. The creation of this campaign, comes as a direct result of discussions with these stakeholders, and the feedback we received from them.
“We felt it was important for us to add our voice to the conversation, allowing residents of Antigua and Barbuda to truly get the message and understand that we each have a role to play in keeping Antigua and Barbuda beautiful.”
The #CoolisClean campaign features Mr. Cool Pine, an iconic Antigua Black Pineapple, that has become a key symbol for the #WhatCoolLooksLike campaign.
While other tourism adverts have carried the #CoolisClean messaging, the Antigua Black Pineapple comes to life in this newest advert for the campaign created by the Antigua and Barbuda Tourism Authority team alongside local advertising agency, Tarsier Strategy.
Designed to project the image of a patriotic, approachable and trendy citizen, Mr. Cool Pine, delivers the message directly to young and mature audiences, that littering is not cool.
(https://www.visitantiguabarbuda.com/coolisclean, https://youtu.be/2Hp-0TKn3c0)
