In recognition of Earth Month, Contiki Cares – supported by The TreadRight Foundation – has launched a content series to inspire young Canadians to make responsible decisions when it comes to where they explore and what they eat.
The series begins with an interview of Céline Cousteau, granddaughter of legendary oceanographer Jacques Cousteau and TreadRight Foundation ambassador YouTuber Alli Speed at Duke of Cambridge in London, Britain’s first and only certified organic pub.
“Contiki is excited to bring these two inspiring women together,” said Contiki CEO Casper Urhammer. “With Céline’s passion for sustainability and Alli’s influence in youth audiences, we’re hoping to stimulate a league of young people to think and act more sustainably, both when they travel and at home.”
In the video, the two women explore simple ways young travellers can change their habits to be more sustainable.
“Travelling is a privilege and travellers have the ability to choose what they consume,” said Cousteau. “It is our responsibility to make informed decisions so that our choices can have a positive impact on our planet.”
Contiki has worked with Cousteau since 2011 as a sustainability partner on a number of Earth Month expeditions. Last year, Contiki invited 12 social influencers, photographers and filmmakers from around the world to participate in “Storytellers,” an epic journey of conservation and adventure in bio-diverse Costa Rica. Working with The Sea Turtle Conservancy as part of the Contiki Cares ocean conservation program, the group had the rare opportunity to travel alongside the earth’s ultimate storyteller, Céline Cousteau herself.
Contiki will be sharing Earth Month content throughout April on social media channels (Facebook, Twitter, Instagram) and online, with the featured video of Cousteau and Speed available on YouTube as of today (April 22).