In its latest tracking study of American travellers, Longwoods International is reporting that the rapid spread of the Delta variant of COVID-19 is causing some travellers to put off upcoming trips.
It found that nearly two thirds of American travellers now say they are changing their trip plans because of coronavirus, up from 43% two months ago.
In fact, one in five travellers have postponed trips until later this year, while one in six have postponed their travel until next year.
Amir Eylon, President and CEO of Longwoods International, observed that: “The summer travel boom is at risk of stalling out as we move into fall. As hopes of the travel industry for straight-line growth back to pre-pandemic levels recedes, it’s more important than ever for destinations to adjust marketing strategies to the fluctuations in traveller sentiment to support a safe and profitable fall travel season.”
Travellers continue to rate input from federal agencies as the most important source when determining the relative safety of travel in the U.S. State agency advice, rules and restrictions also are influential considerations when weighing upcoming trips.
Go to www.longwoods-intl.com for more.