WestJet charting a course to a global future
Pictured above: Jane Clementino, Director, Agency Sales
Since WestJet’s first flight in 1996, we have been disruptors in the Canadian airline industry. 2018 was a big year, even by WestJet standards – and we thank our travel partners for being along for the ride.
The evolution of WestJet – like updating our fare class structure, debuting our 787-9 Dreamliners with our first-ever business cabin, launching two airlines (WestJet Link and Swoop) and the introduction of our new rebranding and campaign platform “Love where you’re going” – are part of our strategy to transition into a high-value global network carrier.
And we think our partners and guests are going to love where we are going.
We spent the past year enhancing our products to align with what our guests value most. In 2019, our mutual clients will be able to enjoy these enhancements when we welcome both Canadian and international travellers on board our state-of-the-art Boeing 787 Dreamliner, providing a refined travel experience in our Business cabin and an elevated experience in our updated Premium cabin.
Certainty & Value
Our Rewards program will become more rewarding, while also providing the certainty and continued value your clients are seeking.
Platinum, our new tier, will feature even more benefits for frequent travellers like superior earn rates, priority services, lounge access, and opportunities for upgrades. We’re improving our Gold and Silver benefits for our mutual clients, as well.
We are also disrupting the traditional aviation alliances, as we work through the regulatory steps with our proposed joint venture partner, Delta.
The joint venture promises substantial advantages for travellers on flights between Canada and the United States including an expanded net-work with more frequencies and destinations, superior airline products, improved airport connections and significantly enhanced frequent-flyer benefits.
On the threshold
Our growth will be strengthened by Swoop and WestJet Link. While Swoop isn’t commissionable, both it and WestJet Link allow the WestJet Group of Companies (including WestJet and WestJet Encore) to serve our markets appropriately, ensuring continued growth, expansion and profitability for our shareholders and travel trade partners.
Thanks to the hard work of more than 13,000 WestJetters and our travel partners, we are evolving and look forward to 2019 when both travel agents and guests will benefit from our new products, services and all the opportunities we’ve opened for travellers in Canada and beyond.
WestJet’s future as a low-fare domestic airline with a premium international arm is a well-established model, but we will simply do it with our award-winning personal care that has seen us voted Best Airline in Canada by TripAdvisor two years running and North America’s Best Low-Cost Airline by Skytrax.
We’re standing on the threshold of a very new world for WestJet, and we could not be more excited.