Discover Hungary’s Hidden Gems

From a special wine region producing the famed sweet wine Tokaji Aszu to the world’s largest biologically-active natural thermal lake or medieval castles and romantic towns, officials from Hungary gathered in Toronto last night (Jan. 22) to showcase how the European country’s tourism offer goes far beyond the wonders of Budapest.

“We believe it’s worth venturing further away than the capital because Hungary is home to some authentic and impressive experiences, whether it comes to folk culture, to spas to the cowboys of the Hungarian great planes or the hearty cuisines here with paprika,” said Zsuzsanna Sarmon, Regional Head of Business Development, North America, Hungarian Tourism Agency. “These profound experiences we’re talking about will turn into memories that travellers will remember for the rest of their lives.”

As part of the new Wow Hungary national brand, the destination is promoting campaigns geared at the authentic experiences that await travellers in Hungary.

“Today travellers are seeking authentic experiences, no matter the age this is the common ground,” she said. “Hungary for us Hungarians is the place full of miracles.”

With 400 springs and 200 thermal baths, she said Hungary is also a great place to relax and recharge, noting that medical tourism is also growing in popularity.

Consul general Valer Palkovits addressed the crowd by outlining how Hungary remains a safe and unique destination for pleasant surprises.

“Hungary is a striving, modern and innovative country,” he said.

Thanks to increased connectivity from Air Canada Rouge and LOT Polish Airlines, Palkovits said the country is now “easier to reach, easier to discover.”

Pictured at the event are: Mariann Demeter-Pinter, Economic and Trade Counsellor, Consulate General of Hungary; Consul General: Valer Palkovits, Consulate General of Hungary; and Zsuzsanna Sarmon and Dora Meszaros of the Hungarian Tourism Agency.