Club Med reports that 2017 saw the company demonstrate “dynamic” sales growth, increasing its client base to its highest since 2000 (up 6.6%). And supported by the momentum created by mountain and long-haul resorts, 2018 is expected to see further success across all of Club Med’s markets.
In 2017, Club Med’s business volume rose 3.8% to €1527 M and revenue increased by 4.4%. Net income before tax and non-recurring items increased by 20%.
Village operating profits also went up 16.6% and are growing in every region world-wide (Europe-Africa, America and Asia).
The strategy was supported by greater investments than in 2016 (€86 M ), with direct investments in new resort developments, the maintenance of existing resorts and digital advertising. Club Med’s real estate partners also contributed more than €300 M.
These results stem from the implementation of a strategy to meet the demands of modern families, mainly those in the 3G (3Generation), millennial family groups and active couples, furthering Club Med’s unique concept.
With a growth of 6.6%, Club Med reported the largest increase in visitor numbers since 2000 with 1.34 million guests in 2017, 80% of whom stayed in 4 and 5-Trident resorts.
All areas saw expansion in visitor growth:
- America saw double-digit progress above 2016 at 19.6%
- Asia was up at 3.9%
- Europe-Africa continued to grow at 3.0%
Mobile bookings are becoming increasingly popular, generating almost 45% of traffic and producing nearly €23 million in turnover. As internet bookings continue to grow, Club Med’s Happy Digital innovations (such as its website improvements) have lifted online direct sales 14%.
Club Med continues to expand not only in its native France but globally, thanks to multiple new resort openings.
As for winter and summer bookings, to date, Club Med reports:
- Winter 2018 bookings are currently showing a growth of 9.4%
- Summer 2018 bookings are currently showing double digit growth and represent nearly half of the current business total
- Only a week into winter 2019 bookings, new ski resort Les Arcs Panorama and Punta Cana featuring CREACTIVE by Cirque du Soleil are among the best-sellers.
Henri Giscard d’Estaing, president of Club Med, observed: “Thanks to growth across all its global markets, a further rise in visitor numbers and another sharp increase in profitability, Club Med performed very well in in 2017.”
He pointed out that: “This is the result of the full support of its shareholder, Fosun, and the implementation of its three-pronged strategy: upscale, global and ‘Happy Digital’. 2018 is set to perform even better, with sales for the winter and summer seasons already significantly up from last year.”
Go to http://www.clubmed.ca for more.