Emirates Invites Travellers to ‘Fly Better’

Emirates is inviting global travellers to “Fly Better” with the launch of its bold new brand promise.

“On this day in 1985, Emirates flew its first customers from Dubai to Karachi. While the airline has grown exponentially since, our promise to customers remains unchanged – flying Emirates means enjoying a better flying experience,” said Sir Tim Clark, president, Emirates Airline.

“The drive to innovate and ‘be better’ is hardwired into Emirates’ DNA, and this enables us to deliver air travel experiences that are comfortable and enjoyable in every cabin class, time and again. Emirates was the first to introduce personal screens in every seat in every class, we led the way for better international telephone and WiFi services onboard, we pioneered private suites in first class, brought bars and shower spas on-board, and we continue to introduce game-changing products like virtual windows. Now, we are affirming that superiority and inviting travellers to “Fly Better” with Emirates,” said Boutros Boutros, Emirates’ divisional senior vice-president, Corporate Communications, Marketing and Brand.

The new Emirates campaign launches Nov. 1 with a snazzy ad spot showcasing the airline’s award-winning in-flight entertainment system ice and its diverse offering.

A second ad spot that promotes Emirates’ extensive network of global destinations will run concurrently. This second ad takes viewers across the world to the tune of a catchy song composed specifically for the campaign.

In addition to traditional advertising and digital platforms, the new “Fly Better” brand promise will also be rolled out across Emirates’ sponsorships and events portfolio.