Love was in the air at the recent Ensemble Travel Group’s annual DestinationVows conference last week, as 20 members of the consortium’s romance travel specialist program from Canada and the US gathered in the Dominican Republic for a series of wedding-themed site tours and workshops.
The week-long event, which began on Aug. 12 in Punta Cana and ended in the Cap Cana region, was designed to both inform and inspire Ensemble members working in destination wedding tourism – a flourishing market that holds endless possibilities for business-savvy travel advisors.
“The goal of the program is to provide our members with the tools and ingenuity to thrive in this unique sector, where one well-executed wedding can lead to countless other booking opportunities, as well as lifelong clients,” said Ensemble co-president Lindsay Pearlman. “Couples’ getaways can lead to proposal trips, stag and doe weekends, group weddings, honeymoons, babymoons, family vacations and so much more.”
Ensemble’s romance travel specialists even became guests of the bride and groom while visiting Majestic Mirage Punta Cana, where the events team threw an extravagantly fictitious wedding that started with a heartfelt beachfront ceremony and ended with a rooftop reception of dinner, dancing, and a classically contentious bouquet toss.
“Before this conference, a lot of our destination wedding specialists said they came close to selling some of these brands to their clients, but held back because they didn’t know the properties well enough,” Liz Scull, DestinationVows program manager, explained. “Being able to visit these places in person and really get a sense of how the resort teams organize and execute these lucrative and large-scale events is, we believe, invaluable to our members’ success moving forward.”