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ETC Launches Nordics Sustainability Campaign

The European Travel Commission together with The Nordic Council of Ministers has launched a new sustainable tourism marketing campaign for The Nordics, a coalition of the seven Nordic tourism boards of Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden.

The campaign is designed to reinvigorate travel to the region as COVID-19 restrictions ease and will incorporate B2B and B2C initiatives through work with consortia partners, tour operators, and the media. It will appeal to open-minded individuals who travel to broaden their minds and develop new perspectives while connecting with local culture, eating local food, enjoying nature, and experiencing local traditions – all in a responsible manner.

The countries’ unified approach to tourism is bolstered by a shared commitment to sustainability and innovation, natural creativity and itineraries that seamlessly connect multiple Nordic countries to create unforgettable travel moments.

Christina Koontz, U.S. Project Manager for The Nordics, said: “From mountains, volcanoes and glaciers to fjords, lakes, forests, and black sand beaches, to progressive, environmentally-minded cities, The Nordics offer extraordinary landscapes and experiences for travellers.”

Koontz continued: “Collectively, we recognize the fragility of our natural environment – our greatest asset – and are determined to both provide sustainable tourism solutions and educate our visitors to ensure future generations of residents and visitors alike can enjoy our breathtaking destinations.”

 

Posted in Destinations, News, Responsible Travel, Tourism Organizations

 

 

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