Europe Is Calling 

As they begin the first stages of tourism since the global pandemic brought travel to a halt, representatives from Europe and Great Britain discuss the opportunities and challenges ahead, how they shifted strategies to keep travellers engaged and the role tour operators and agents will play in the journey forward.

How do destination marketing organizations and tourist boards promote their respective countries when travel comes to a standstill? They adjust and find new ways to drive engagement.

In the aftermath of travel restrictions, Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, says they shifted strategies to focus on giving would-be travellers something to dream about with the My Iceland Dream List campaign on social media.

“The First lady of Iceland, Eliza Reid and Ragga Ragnars (the actress who played Gunnhild in Vikings) and more people shared their favourite locations in Iceland and we have had very good response to that,” she tells Travel Courier. “We have also shared interesting news and inspiration from Iceland through newsletters and press releases.”

For the full story, don’t miss the insights of:

  • Michael Gigl, Austrian Tourist Office
  • Maria Elena Rossi, ENIT, the Italian National Tourist Board
  • Ina Rodin, Croatia National Tourist Office
  • Keith Campbell, VisitScotland
  • Heli Mende, Visit Finland North America
  • Pascal Prinz, Switzerland Tourism
  • Paul Gauger, VisitBritain
  • Mélanie Paul-Hus, Atout France
  • Sigríður Dögg Guðmundsdóttir, Visit Iceland

In this week’s issue of TRAVEL COURIER.