Europe Is Calling

Go big or go home is the phrase that applies to Air Transat’s launch of its new advertising campaign to promote its 27 European destinations to Canadians.

The campaign theme is “Vacation is calling” – and it was developed in partnership with the Sid Lee creative agency – and it was unveiled earlier this month and will be featured on the Web, social media, television, the radio, billboards and in print media.

Genevieve LeBrun, vice-president of marketing at Transat Tours Canada, said, “On TV and the Web, Air Transat presents two videos based on the anticipation of a vacation in London and Greece, featuring stories that highlight the happiness we feel when booking a European holiday with Air Transat.”

LeBrun continued, “Transat reaffirms its role as a leader in holiday travel to Europe, a market in which it has been present for 30 years, and stands out for its wide variety of destinations, available by direct flight.”

In Toronto, Air Transat made a big splash with a billboard campaign that runs for the next four weeks and which will also be presented in Vancouver, Calgary, Montreal and Quebec City.

As well, Air Transat will be surprising consumers by offering hors d’oeuvres in 16 restaurants — Italian, Greek, Portuguese, Spanish and French — in Montreal and Toronto, to give people a taste of the flavours they’d encounter in some of Air Transat’s most popular destinations.

And make sure to check out the videos of the campaign.

The London video is at ; while the Greece video (available in French only) is found at .