One of the first things that Sumathi Ramanathan will tell you about Expo 2020 Dubai is that it’s going to be the “greatest show on earth.”
Ramanathan, global destination marketing director for Expo 2020 Dubai, spoke with Canadian Travel Press recently, offering a range of insights on what visitors can expect from the mega event that will open in Dubai in October 2020.
“It’s an exciting time for Dubai,” Ramanathan said, “The campaign is going to launch very soon and it’s called “Expo 2020 Dubai: The Greatest Show On Earth” and we truly promise the greatest destination experience for all visitors.”
She’s also quick to point out that Expo 2020 Dubai has already marked a number of “firsts,” including the fact that it is the first time that a World Expo has been held in the Middle East, South Asia, Africa region, allowing “people from across the globe to experience a World Expo with the touch of Arabic flavour and the Emerati hospitality – which really makes it very unique.”
Already 192 countries have committed to participating in a World Expo that, for the first time, will see each of the countries have their own pavilion – and that’s another first.
“We have a concept called One Country, One Pavilion which truly allows the countries which are participating to showcase the best of their country’s heritage, culture, innovation, technology and creativity on an individual scale,” Ramanathan told CTP.
“So the promise for visitors is that with one flight ticket and one visa, they will actually get to visit 192 countries and see the best that the country has got to offer,” she said.
Beyond the country pavilions, Ramanathan said that: “There is a full program of entertainment. There’s going to be 60 live events per day. And it is one of the first World Expos that we are celebrating in the winter period, so for the first time in World Expo history, so we get to celebrate six very special days.”
These will include Diwali, Christmas, New Year’s, Chinese New Year and more, as well as celebrations to mark the United Arab Emirates 50th anniversary – its Jubilee Celebration — in 2021.
Expo 2020 Dubai will also have a strong food and beverage offering, with more than 200 outlets ranging from fine dining to street food, from bistros to cafes.
For the full story, check out this week’s digital edition of Canadian Travel Press.