‘Fall of the Wall’ Summer Campaign
The German National Tourist Board (GNTB) has launched its “My summer holiday in Germany – 25 years after the fall of the wall” campaign through social media.
The campaign focuses on specifically created videos by Canadian video blogger Mike Corey and his Dutch colleague Caspar Diederik, plus a global photographic contest on Instagram.
With the launch of the campaign, Petra Hedorfer, chief executive officer of the GNTB, refers to the growing importance of moving images.
“Videos and the associated video marketing are an essential part of our online marketing strategy. According to Accenture, 90% of online users worldwide browsed video content over the Internet in 2013. More than 25% consume video content on a daily basis and 22% at least three times a week. The use of tablets is increasing in this connection further and amounted 33% in 2013. With our video projects, we do not only supply this increasing demand, but also the growing demand of users for emotional images and storytelling.”
As part of the video project, Corey and Diederik recorded a three-minute film video for each of the 12 selected venues in Germany this year. The first productions, involving the Dresden Frauenkirche, the Bauhaus sites in Dessau and Weimar, the Zollverein Coal Mine Industrial Complex and the Nebra Sky Disc in Saxony-Anhalt have already been completed. These videos highlight tourist attractions capturing the changes in Germany over the last 25 years and can be seen on the DZT’s YouTube channel http://www.youtube.com/user/germanytourism .
As part of its the worldwide photo contest on Instagram, http://iconosquare.com/contests/germany25reunified , the GNTB is searching for the best pictures under the theme: “My summer holiday in Germany – 25 years after the fall of the wall” effective immediately until mid-August. Travellers to Germany can tag and upload these using #germany25reunified on Facebook and Instagram. A first prize of a round-trip flight to Berlin with two nights at Hotel Lindner at Kurfürstendamm will be presented to the winner by the GNTB. Other prizes include stays at Europa-Park in Rust, at Ringhotels and the German Youth Hostel Association. The GNTB will selects the best photos according to the creativity and relevance to the topic.
(http://www.germany.travel/faszination-einheit)
