Not to put too fine a point on it, flight cancellations have become a major concern for airline passengers and in response, Fareportal has developed the latest in a series of customer-friendly product innovations, Cancel For Any Reason (CFAR).
By adding CFAR to a travel purchase on CheapOair.ca, travelers can leverage the power of travel data and artificial intelligence (AI) to provide customers with an option to easily cancel their flight booking. Even in cases where airline policy makes the ticket non-refundable, customers who purchase CFAR will still receive a partial refund of up to 80%.
Cancel For Any Reason launched on Fareportal’s CheapOair, earlier this year and after consumer testing, a full roll-out was completed in June. Customer response has been overwhelmingly favorable. The company added CFAR to OneTravel in October and CheapOair Canada is currently under a/b test.
Werner Kunz-Cho, Fareportal CEO, said: “Cancel For Any Reason is an idea whose time has come. Fareportal’s focus on the research and development of industry-leading travel products has once again delivered what the traveling public wants. Using CFAR, customers can book travel with confidence, even if market conditions, or their own plans, change. We knew CFAR was needed, and delivered a high performing product which our customers have embraced whole-heartedly.”
Ganesh Mouli, Fareportal Director of Product, added: “Our ideas always begin with customers in mind. With travel demand increasing, our goal was to boost customer confidence while booking their air tickets. With CFAR, which is driven by advanced machine learning algorithms, customers can get value back even on non-refundable tickets which reduces the stress associated with the booking process.”
Fareportal will be making further travel fintech announcements in the coming months.