FCTG launches Envoyage, its new independent brand

It’s a new era for Flight Centre Travel Group’s Independent division with the launch of its new, global brand, Envoyage.

In announcing the launch, the company said that the new brand will provide ‘a true heart and home’ for independent travel agents and agencies, featuring a polished new visual identity that reflects the Group’s experienced global community, industry leading technology and comprehensive product marketplace.

In addition to elevating the existing Independent offering at Flight Centre Travel Group, Envoyage will branch out into unique extensions specializing in the lucrative and expanding areas of corporate and luxury travel.

Flight Centre Travel Group’s Global Leisure CEO, James Kavanagh said a new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space.

Said Kavanagh: “Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.”

And he added: “It’s our ambition that Envoyage will become a global powerhouse — the most comprehensive, trusted and recognized independent travel brand in market.”

The name, Envoyage, combines the notion of connection through envoy and travel through voyage. The ‘bridge’ in the logo represents the growth journey ‘our travel agents and agencies can experience and the incredible travel journeys their customers can go on with us.’

According to Danielle Galloway, Global Managing Director of Luxury and Independent Brands for Flight Centre Travel Group, Envoyage is the culmination of extensive market research, industry consultation and in-depth design.

Galloway explained: “The new brand proposition is compelling, memorable and versatile. Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalization, so it truly embodies everything our independent division is about.”

Galloway also said that; “Being part of Envoyage will offer agents the best of both worlds – the freedom of running their own business their way, coupled with the power of a truly global brand and community.”

Anita Emilio, Vice President, and GM at Envoyage Canada, said that: “As we unveil our fresh global brand, Envoyage is not just solidifying its position as a global powerhouse, but also reinforcing a robust support network deeply attuned to the unique cultural intricacies and requirements of our Canadian network.”

Emilio added: “Our Canadian team is passionately dedicated to delivering exceptional service — ensuring our customers are our top priority.”

And she concluded: “We look forward to welcoming our existing network of incredible independent agents and agencies alongside newcomers into the Envoyage family.”

The roll out of Envoyage will start in the USA in March with Canada, South Africa, Australia and New Zealand to follow.