First in Service Posts Big Numbers

For the second consecutive year, travel bookings among First in Service (F1S) travel advisors are up year over year – as well as when compared with the same period in 2019, the last pre-pandemic year – according to newly released data from a recent survey conducted by F1S in Canada and the United States.

International travel demand continues to soar, as nearly 70% of all advisors characterize their bookings as “up” over those in 2022, with more than 23% saying they are “up significantly.” When comparing this year’s international bookings with those in 2019, more than 65% of all advisors say they are “up,” with just over 23% indicating they are “up significantly.”

F1S advisors are increasingly focused on the international travel boom. Even though domestic travel lags, a plurality of both Canadian and U.S. advisors, 46.5 percent, say their domestic bookings are even with where they were in both 2022 and 2019.

Fernando Gonzalez, CEO of F1S, observed that: “Our F1S travel advisors are experiencing the boom First in Service is seeing in international travel as we witness a return to normalcy.”

Gonzalez continued: “Last year, travel came roaring back, even as the pandemic had not yet subsided. With most countries now reopened, it’s no wonder that we continue to witness a substantial demand in international bookings. Given the current trajectory, F1S is poised to easily have its best year yet with over US$300 million in annual sales.”

While luxury and premium leisure travel continue to lead the travel comeback over the past two years, Gonzalez noted that the post-pandemic era is ushering in increased sales for its corporate and entertainment travel segments.

Said Gonzalez: “Thanks to the amazing resilience, passion and grit of our advisors across all three segments, we expect our travel sales to increase by 30% over 2022 alone. Each of our advisors is now responsible for, on average, a whopping $2 million each in annual sales.”

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