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Flight Centre Acquires Umapped

Acquisition Fuels Group's Digital Transformation


The Flight Centre Travel Group (FLT) has acquired Umapped – a Toronto-based technology company that provides travel documentation, communication and itinerary management software to the travel industry – fast-tracking its digital transformation.

Announcing the deal, the company said that the acquisition will enhance its web and mobile services to deliver upgraded documentation, better templates and seamless, real-time communication between consultants and customers.

FLT’s GOGO wholesale business in the US was already using Umapped’s products and those products will now be rolled out in other FLT businesses globally and will be a key feature of FCB 2.0, the next generation Flight Centre brand offering in Australia

Umapped CEO Lisa Israelovitch commented: “Both the Flight Centre Travel Group and Umapped are pioneers in their respective travel industry fields. Both companies share similar values and a deep commitment to empower travel advisors and suppliers with technology that adds significant value throughout the customer journey.”

And she added: “We are very excited to work alongside the talented FLT team to develop new product offerings with a continued commitment to customer service.”

Umapped’s products include the Trip Publisher itinerary builder and TripLinQ API services, which consolidate bookings, curated content and real-time location data into a single interface. Travellers’ quotes and documents are transformed from static emails and PDFs to a collaborative, living itinerary experience.

As well, the software provides travel consultants access to collaborative features, chat and real-time updates that are delivered to their customers.

FLT CEO Graham ‘Skroo’ Turner said of the Umapped acquisition: “We have been impressed with the platform and believe it can have a positive impact on our consultants’ productivity and on our customers’ travel experiences.”

Turner noted that: “We continue to invest in systems and teams that can surface our expertise, but also make millions of engagements with our customers easier and more personal. We hope to deploy Umapped software in several countries within a year.”

FLT will take 100% ownership of Umapped and will use general cash to fund the acquisition. The purchase price is immaterial to the company and has not been disclosed.

Umapped was founded in 2012 by Lisa Israelovitch and Thierry Wong, the business’ chief technology officer. The business has a team of 16 people, which includes an 11-person development team.

Israelovitch and Wong will continue to run Umapped and will report to FLT’s chief digital officer, Atle Skalleberg.

Said Skalleberg: “Our business transformation program has increased our focus on improving the user experience by removing pain points. This acquisition will deliver immediate improvements to several of our businesses, including interactive, media-rich enhanced itineraries that feature personalized offers and content, live updates, two-way messaging, real-time chat, and much more.”

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