Florida Shines

Canada’s place of priority in the consideration of Florida tourism authorities was easily confirmed by visitor numbers that were presented in the oceanfront city of West Palm Beach recently.

There, an impressive demonstration of tourism loyalty to the state by Canadian travellers was tabled by the tourism association Visit Florida, which brought a host of stats to the Florida Huddle travel trade marketplace in early February.

Those stats, displayed and explained to international media members, left no doubt that Canada is the largest supplier of visitor dollars to the state – especially in its rapid rebound from the doldrums of the pandemic.

For instance, a total of 1.04 million Canadians came to Florida in the fourth quarter of 2022. That’s a big jump of 278% since the Q4 of 2021 and down just — 4.5% compared to the Q4 of pre-pandemic 2019. This marks the first quarter with over a million Canadian visitors since the pandemic started, said Visit Florida.

For the full story, check out the latest issue of TRAVEL COURIER.