Fresh Tracks Canada Rides The Grey Travel Wave

The grey wave of wanderers continues to build, as more silver spenders invest their retirement loot on leisure travel. Everything from pilgrimage hikes and gorilla safaris to cruises and beach holidays qualify for consideration by those who find themselves with post-career downtime – and the means to buy a travel experience.

Bookings are running at a pace defined as a peak surge, says Sushant Trivedi, the CEO of Fresh Tracks Canada, noting that holidays are now being scheduled for the spring and summer.

After toughing out the devastating conditions of the pandemic, Fresh Tracks has been in the midst of a booking bonanza that doubled both staff and revenues at the start of this year. In 2022, Fresh Tracks had its most successful fiscal year in the company’s 27-year history, and travelling seniors are a key component to this record.

For the full story, check out the latest issue of TRAVEL COURIER.