G Adventures celebrates Black Friday/Cyber sale success

G Adventures is wrapping up 2025 with a bang, celebrating its most successful Black Friday/Cyber Sale ever. With travellers eager to lock in life changing trips at unbeatable prices, the sales period saw over 30% increase in global sales and 37% in Canadian sales year-on-year, led by Black Friday, G Adventures’ second highest global sales day on record.

Originally ending on Nov. 30, the demand was so strong that G Adventures rolled out an extended Cyber Week through to Dec. 5, giving even more travellers the chance to book their dream 2026 trip at an incredible price.

Travel agency partners were the superstars of the season, driving remarkable sales, a testament to the continued strength of the travel trade and the strong appetite for immersive and experiential travel adventures among customers.

David Green, Managing Director Canada, said: “In the Canadian region, we surpassed our record-breaking results, showing 42 per cent growth year-over-year from agency partners. It’s been another record breaking year for G Adventures in Canada, with the region achieving its highest ever sales period in the history of the business. We can’t thank our agent community enough. Through their support we are seeing more lives changed around the world, more Canadian travellers experiencing life changing experiences on a G Adventures trip. Thank you.”

Ben Perlo, chief executive officer added: “It’s been a massive year for G Adventures with incredible innovation and record-breaking performance and, to end the year on such an incredible Black Friday period will turbocharge us into 2026. A huge thanks goes to our agent community around the world, whose energy, expertise and commitment has played an enormous role in all of our success over the past 12 months, and we’re just getting started.”

Perlo said: “The sale showcased discounts of up to 30% on more than 550 trips departing in 2026, and saw strong growth across all travel styles, with Classic trip sales up 40 per cent globally year on year. Following the relaunch of the Arctic, travellers seeking polar trips drove a 15 per cent growth in Expedition global sales, while young travellers aged 18 to 39 pushed the 18-to-Thirtysomethings sales to a 16% increase year on year*.

Despite not being included in the sale, demand for Geluxe, G Adventures’ premium travel style which caters to an older demographic of traveller seeking upgraded active experiences, was incredibly strong and saw a 33 per cent increase in sales year on year*.

Globally, Asia was the favourite destination among travellers, with North Africa and South America following. Peru, one of G Adventures most popular destinations with 66 trips in operation, saw incredible growth of 17 per cent, Japan was up 30 per cent and South Korea 55 per cent. The MENA region saw a huge upswing in demand, with Jordan (which hosted the recent GX Summit in September) growing over 350 per cent, Egypt nearly 200 per cent and Morocco nearly 40%.