G Adventures founder Bruce Poon Tip has been named one of Canada’s Most Admired CEOs for 2018 by Waterstone Human Capital, a leading cultural talent management firm.
This national program recognizes best-in-class Canadian organizations and CEOs for fostering corporate cultures that enhance performance and help sustain a competitive advantage.
Poon Tip is the winner in the new Social Entrepreneurship category which recognizes a leader who has made an outstanding contribution to social impact, as well as corporate culture, over the course of their career.
“It’s a huge honour to be recognized as one of Canada’s most admired CEOs. I’ve always believed that our culture is our brand. It’s what truly sets us apart and distinguishes G Adventures from other travel companies.
“We work tirelessly to cultivate and foster a strong and engaged culture among our 2,200 employees, who are based in more than 100 countries, across seven continents. But we’re also a social enterprise that is committed to giving back to the communities we travel to to help make the world a better place, especially for local people,” said Poon Tip.