G Adventures’ G-Normous agent incentive is back

2026 is getting off to a good start as G Adventures has announced the return of it ‘G-Normous’ agent incentive – the four-month competition designed to supercharge advisor sales.

Agents across the country will compete for the ultimate crown and the legendary ‘G Dollar’ grand prize worth $10K CAD, which can be used to book any G Adventures trip globally. In total, there are more than $45,000 in prizes to be won during the incentive period.

Running live now through April 30, 2026, the 13th annual G-Normous is loaded with multiple pathways to victory, including weekly and monthly prizes across various sales categories, plus spontaneous, top-secret random prizes throughout the campaign, including trip giveaways.

Every single new trip an agent sells earns them an entry, meaning the more they sell, the greater their chance of becoming the G-Normous champion.

To maximize agents’ sales potential throughout the four months, G Adventures will be fueling their bookings with a suite of tools, including exclusive offers, bonus commission windows, destination spotlights, and consumer sales. All of these are engineered to help agents convert more trips and race toward the victor title.

This G-Normous incentive launches alongside The Great Adventure Sale, which offers clients savings up to 25 per cent on over 500 life-changing trips when booked before February 2, 2026, for travel throughout the year.

David Green, VP Customer & Sales Operations and Managing Director, Canada, said: “We’re not just ringing in 2026, we’re injecting pure sales adrenaline into the new year with G-Normous! Our agents’ spirit of competition is incredible, and we are set for our biggest G-Normous yet, with endless ways to win, including that massive $10k grand prize.”

Green continued: “This incentive is one powerful way we say a huge thank you for the sheer dedication they bring to selling purposeful travel every single day. The best part? G-Normous runs simultaneously with our Change Makers incentive, offering agents the opportunity to win a coveted spot at our GX Summit in Morocco this September.”

He added that: “With The Great Adventure Sale driving consumer urgency all through January, agents have the perfect tool to help customers secure that dream trip to places like Costa Rica, Peru, Egypt, Indonesia, Japan, and Vietnam, all at a fantastic price. And, by booking with G Adventures, agents are directly channeling dollars to support local communities, making every sale a win-win.”

For the entire month of January, advisors will receive an exclusive offer on Marine bookings, with up to 35 per cent off a huge selection of water-based trips. The intimacy of the small ships, local access to coastlines, and the incredible expertise of the captains and crew make these Marine adventures the perfect choice for clients seeking all the adventure and authenticity of a classic G Adventures trip, but with the unique perspective of life at sea.

Said Green: “Simply put, this Marine offer is massive. Our water-based collection is consistently demonstrating strong demand and remains a key driver of high-value sales. We’re rewarding our partners with exclusive, unmatched pricing to help them drive those high-seas adventures and coastal explorations home.”

All agents with a G Adventures Sherpa account are automatically entered into G-Normous. Agents without a Sherpa account can speak to their manager or speak with their GPS for support. Regardless of travel date, agents will receive one entry for every new booking made on a G Adventures tour from Jan. 1 – April 30, 2026.

Go to www.gadventures.com for more.