G Adventures has launched a new National Geographic Journeys Agent Specialist Program for Canadian travel agents.
It is designed to enhance knowledge and boost sales of small group trips offered in partnership with National Geographic Expeditions and is open for registration, with special incentives for agents who complete the course by the end of February.
The one-hour course, which is organized into four, learning modules, can be accessed from any desktop or mobile device at any time. It includes videos, quizzes and a final test that will help agents boost their product knowledge, while gaining insights into the core customers who are most likely to book.
In part one, agents will gain a deeper understanding of the National Geographic and G Adventures partnership, including its goals, background and unique positioning in the market. Part two dives into details about the culturally immersive experiences that set Journeys apart from other trips.
The third section provides research about the target Journeys traveller, including top travel interests and booking preferences, to help agents identify top prospects. The fourth chapter covers the new National Geographic Family Journeys itineraries, target customer and more. The four modules can be completed in one sitting, or in separate parts.
Upon completion of the course, newly certified Journeys Specialists will receive a personalized Journeys Specialist certificate and have access to tools and resources to help them sell National Geographic Journeys. Every Canadian agent that completes the course in February will be entered to win $2,000 towards a National Geographic Journeys with G Adventures trip.
“We designed this learning course with the greatest flexibility in mind for our agent partners. We know they have many options and providers from which to choose. Once enrolled, they will have unlimited access to the course so it can be taken at whatever pace best suits their schedules,” said Dave Llewellyn, G Adventures’ trade marketing specialist. “The idea is to help travel agents feel fully equipped and empowered so that, together, we can change more lives together.”