Leave it to Flight Centre to come up with something different.
On May 17, the company will be saying ‘G’Day’ to Torontonians by offering them free flat white coffees and a prize giveaway of a trip to Melbourne, Australia.
The caffeinated celebration marks Air Canada’s new nonstop route from Vancouver to Melbourne, and Flight Centre is partnering with AC and Visit Victoria to transform it’s 10,000 square foot Toronto Travel Centre at King & Spadina into a microcosmic Melbourne.
Sam Melkic, Flight Centre Canada’s national event marketing specialist, noted that: “While the route itself is Vancouver to Melbourne, connections are plentiful and convenient from Toronto.”
Melkic continued: “Throughout May 17, the space will be filled with visual eye candy highlighting the sights and sounds of Melbourne and what one can expect on a visit there. All are welcome to enter to win a free vacation to Melbourne, which alone should attract many visitors to our beautiful space at 425 King Street West.”
As the city with the most cafes per capita than anywhere in the world, the event kicks off with the Melbourne morning must-have – barista-crafted, flat white coffees, sponsored by Black Bear Espresso and Pilot Coffee Roasters.
Commuters in this high foot-traffic area will want to stop by the pop-up café to enjoy this Aussie staple on the go, or relax amid beautiful scenes of Victoria, Australia.
Even if coffee isnt your cup of tea, stop by for a chance to win a trip to Melbourne, courtesy of Air Canada and Visit Victoria.
Air Canada will host a VR station at midday for an immersive experience of its state-of-the-art 787 Dreamliner, which exclusively operates the nonstop YVR to MEL route.
Until now, Sydney has always been the primary destination for Canadians because of convenient long-haul schedules.
With Melbourne more accessible than ever for Torontonians, Melkic and team wish to highlight the unparalleled culture, activities and natural beauty that Melbourne offers the lucky traveller, as well as the wine country and outdoor pursuits for which its state, Victoria, is known.
Of course, no virtual visit to Victoria would be complete without a real wine-tasting from the regions celebrated vineyards.
The Travel Centre will host a VIP cocktail event in the evening, where guests will be treated to Yarra Valley wines, Aussie-fusion delicacies and a signature cocktail.
No party would be complete without a nod to Melbournes thriving music scene. Artists like Tash Sultana and Vance Joy will be featured in the space, followed by a DJ spinning popular and underground Melburnian beats into the night.