‘Gen Y Guy’ Teams Up With Vacation.com


Vacation.com reports that Jason Dorsey – better known as The Gen Y Guy – will lead an exclusive 75-minute webinar for Vacation.com members on Thursday (Aug. 14) from 1 p.m. to 2:15 p.m. ET.

The webinar is titled “Attracting and Keeping Affluent Millennial Travelers (and their 5,000 Facebook friends)” and is sponsored by Marriott International.

The online session is part of Vacation.com’s continued effort to provide complimentary, innovative, engaging and business-building education and training programs such as on-demand webinars, virtual classes,and in-person events. Earlier this year at Vacation.com’s International Conference & Trade Show in Las Vegas, Dorsey served as a Marriott-sponsored keynote speaker.

“According to a report by the Boston Consulting Group, the Millennial generation will become the largest consumers of travel in the next five to 10 years, as they enter their peak earning, spending and travelling years. So that our Vacation.com members in Canada can magnify their earnings potential and capture the attention of this emerging generation, we are committed to providing industry-leading sessions to help them achieve those goals,” said Vacation.com vice-president, Canada, Christine James (pictured). “Jason Dorsey’s keynote speech at our recent conference garnered a lot of attention, and we’re thrilled to be offering this exclusive opportunity to our Vacation.com members.”

Dorsey is an acclaimed Millennial expert and has a gift for solving tough generational challenges for business professionals. He will show Vacation.com members how to attract, communicate and win affluent Millennial travel business. He will also answer questions about selling and marketing to Millennials and provide tips to help participants set up their lead generating Agent Snapshot bio. Additional insights Dorsey will share include three actions to take now to increase conversions on your web site; two ways to make yourself an expert to Millennials overnight; and one thing to add to your e-mail signature line to drive referrals ASAP.

Vacation.com members interested in the webinar are encouraged to register by visiting http://www.agentuniverse.com .