Gifford Debuts New ‘GIFFT’ Pinot Noir Rosé


Today show host Kathie Lee Gifford, original Carnival Cruise Line spokesperson and current brand partner with her GIFFT wine collection, recently boarded Carnival Splendor in Manhattan to officially launch her GIFFT wine Pinot Noir Rosé.

The new blend joins the GIFFT Red Blend and Chardonnay that were introduced fleetwide aboard Carnival’s ships earlier this year.
Created in consultation with California-based Scheid Family Wines – one of the largest vineyard owners in Monterey County and known for having the longest growing season in California – the limited-edition Pinot Noir Rosé is 100% estate-grown and features ripe strawberry, raspberry and red apple aromas to exhibit bright fruit flavours framed by a crisp, juicy acidity.

“I love that I’m launching our Pinot Noir Rosé aboard Carnival, with whom I’ve had such a fantastic partnership for so many years now,” Gifford said. “The fact that we can expand on that relationship through a love of wine is just all the better. I can’t imagine a better spot for folks to enjoy a glass of GIFFT wine than while relaxing out on the ocean aboard a Carnival ship.”

“Our guests have really embraced GIFFT wines to make them among the most popular offerings on our wine list,” said Carnival’s vice-president of Beverage Operations Eddie Allen, who joined Gifford onboard to conduct a mixology demonstration of summer-inspired wine cocktails incorporating GIFFT Pinot Noir Rosé. “The aromas and flavours of this Rosé are very ‘food friendly,’ and complement so much of Carnival’s vast shipboard culinary offerings.”