Global tensions, rising costs soften Europe travel intentions

The European Travel Commission (ETC) reports that although global tourism continues to show resilience, growing cost concerns, geopolitical instability and weakening consumer confidence are factors influencing consumer decisions across key markets.

That was the topline findings of the latest edition of the ETC’s and Eurail BV’s Long-Haul Travel Barometer, which revealed that 57% of respondents across major long-haul source markets plan to travel overseas between May and August 2025, a 1% decline compared to the same period last year.

Highlights of the survey include:

• The share of travellers planning a trip to Europe this summer has dipped from 41% in 2024 to 39% in 2025, reflecting a drop in enthusiasm across key long-haul markets such as the US, Brazil, Canada and Japan.
• In sharp contrast, China’s interest in Europe climbs to 72%, amid economic revival and spending habits
• High travel costs remain the top barrier across all analysed markets, cited by nearly half of those not planning a European trip.
• However, interest in earlier summer travel is rising, and travellers are shifting to mid-range daily budgets with food, activities, and shopping as key spending priorities.

ETC president Miguel Sanz observed that: “At a time of declining consumer confidence globally, it is more important than ever to strengthen Europe’s position as a top destination.”

Sanz continued: “This means improving the competitiveness and accessibility of European experiences while continuing to showcase lesser-known destinations and off-season travel. With the right strategic focus, Europe can continue to deliver meaningful, high-quality tourism for visitors and residents alike.”

For a full summary of the report, go to https://etc-corporate.org/reports/long-haul-travel-barometer-2-2025/ .