The Greater Miami Convention & Visitors Bureau (GMCVB) reports that the area welcomed a record-breaking 16.5 million overnight visitors in 2018, up 3.5% compared to 2017, along with 6.8 million Day Trippers for a total visitor number of 23.3 million.
The record-breaking visitor volume led to an economic impact of nearly $18 billion, fueled mostly by international visitors who contributed an estimated 54% of the total economic impact.
In 2018, the travel and hospitality sector employed a record 142,100 people while Greater Miami’s hotel market ranked in the top 10 among the top 25 hotel markets in the U.S. according to STR.
Greater Miami and the Beaches broke another record by selling a record 15.6 million hotel room nights in 2018, representing an increase of 1.5% compared to 2017. This speaks to the strong demand for the destination.
The International overnight visitor market experienced the highest rate of growth, up 4.1% in 2018 compared to 2017 and it contributed to the record-breaking overnight visitors.
International visitors comprised 35% of the overnight market, with 5.8 million visitors, and it contributed about 54% of the total visitor expenditure because of longer stays in the destination.
Go to www.MiamiandBeaches.com for more.