Holland America Launches Series For Travel Advisors

Holland America Line is looking to guide its travel advisor partners to greater success personally and professionally through a new “Mondays with Michelle” series featuring Michelle Sutter, vice president of North America sales.

Posted every Monday at 12 p.m. Pacific time/3 p.m. Eastern time on the Holland America Line PartnerSHIPS trade Facebook page, Sutter will either host a live, interactive session or broadcast a recorded video presentation.

“Mondays with Michelle” launched this week with a video that celebrates International Happiness Day (March 20) and features Sutter sharing five techniques to retrain the brain for enhanced positivity. Future topics will range from personal and professional development to Holland America Line brand insights.

Said Sutter: “As we continue to look for meaningful ways to connect with our travel partners, I am excited to launch this new weekly series on Facebook that will allow me to authentically engage with our community and get to know many of our advisors on a deeper level.”

She continued: “Through ‘Mondays with Michelle’ I will not only be able to raise Holland America Line’s brand awareness, but also support my personal passion for making a positive difference in the lives of others. We look forward to connecting with our travel advisors each week.”

In addition to Sutter, select “Mondays with Michelle” will feature some of the faces from behind the scenes at Holland America Line, with guests from the sales team who will share their expertise. During the live sessions, viewers will be able to engage via Facebook with Sutter and her team, ask questions and participate in lively discussions. Comments on the videos will be answered by Sutter to further the conversation started in the recording.

Travel advisors can connect with their business development manager and the sales team through www.GoHAL.com or by emailing [email protected].