The rescinding of YY fares reflects the dramatic transformation that continues to take place in the distribution of airline products.
YY fares are IATA multilateral interlineable fares.
Established in 1945, they successfully enabled consumers to purchase a single ticket in a single currency, giving worldwide travel options on different airlines and luggage checked through to final destination.
Until the 1980’s most consumers travelled on YY fares, but competition, deregulation, alliances, liberalized bilateral agreements and developments in anti-trust regulation saw the use of YY fares gradually replaced by fares established by airlines.
Today YY fares account for just 0.03% of tickets sold.
While YY Fares will shortly disappear, IATA support for the multilateral interline system will continue with global standard setting for fare construction, mileage principles and currency standards.
More importantly, airlines and industry partners are working through IATA to focus on the transformation of airline distribution with programs such as New Distribution Capability (NDC) and ONE Order.
IATA’s director general and CEO, Alexandre de Juniac commented, “YY fares were the backbone of global airfares for much of the last 70 years. But their relevance has been overtaken by changing markets and consumer demands. Airlines are responding to this with innovations that will benefit consumers with more choice.”
And he concluded that, “IATA’s focus is on enabling airlines to bring these innovations to consumers using modern day marketing and distribution capabilities — NDC and ONE Order. Travellers are gradually experiencing the benefits of NDC with a richer and more transparent shopping experience when using travel agents. And behind the scenes, the ONE Order initiative is modernizing industry processes so that airlines sell their product in a single seamless transaction.”
Go to http://www.iata.org for more.