Expedia Group and IHG Hotels & Resorts have announced that Expedia Group is now a preferred redistributor of IHG Hotels & Resort properties’ wholesale rates through Expedia Group’s Optimized Distribution Preferred program.
The wholesale distribution market is inefficient and expensive.
The complexity of maintaining disparate channels takes a significant chunk out of hotels’ bottom line. Expedia Group’s Optimized Distribution program resolves these challenges by creating a primary gateway solution for the hotelier and its B2B demand partners, ultimately reducing costs, generating incremental revenue for hotels, and providing accurate content and better rates to travellers.
IHG Hotels & Resorts joins a growing list of hotel chains to partner with Expedia Group on its Optimized Distribution program on a preferred basis. The Optimized Distribution program, provided by Expedia Group, is redefining and expanding the scope and scale of wholesale distribution in the hotel industry.
Expedia Group’s network expands the scope of the wholesale market, connecting hotels to B2B demand partners, including a range of third-party travel providers as well as tour operators and travel agents.
IHG will leverage Expedia Group’s industry-leading platform to consolidate and simplify its wholesale distribution.