Indigenous Tourism: Talking Product And Beyond
In the second part of a two-part primer on Indigenous tourism in the latest issue of Canadian Travel Press, Jason Picard-Binet, sales manager for the Indigenous Tourism Association of Canada (ITAC), talks more about ITAC’s role and activities, as well as providing some examples of the kind of Indigenous tourism product that’s available.
At one point in the conversation, Picard-Binet observes: “One of the challenges of our industry is cultural appropriation. It is therefore very important to check the ownership of a business that offers indigenous cultural activities before making the promotion.”
For the full story, check out the March 7 issue of CANADIAN TRAVEL PRESS.