Baxter Travel Medias Interactive Digital-Edition Advantage (or IDEA) is a web-based digital publishing format that offers fast browsing, high defi nition images and interactive capabilities.
Simply put, if you have a printed publication or brochure, we can transform it into a digital edition. It will look exactly the same as your print version, plus youll be able to add a variety of interactive features including rich media. We’ve been doing it for more than a decade with our own weekly publications, Canadian Travel Press (CTP) and Travel Courier (TC).
For your subscribers, we provide fast, reliable delivery of your publication, easy navigation, along with an array of interactive features (interactive turn lines, table of contents, at-a-glance thumbnails, print page option, e-mail page option, keyword search and more), as well as providing you with log fi les for circulation auditing purposes.
For your advertisers, we provide the opportunity to enhance their traditional display advertisements with rich media.