Intrepid Travel names Louise Laing as VP of USA Marketing

Intrepid Travel has announced the promotion of Louise Laing to Vice President of USA Marketing.

Laing’s appointment marks the start of a new leadership model for the Americas and a pivotal step in Intrepid’s ambitious 2030 growth strategy.

She will report directly to Leigh Barnes, President of the Americas, and will lead all U.S. marketing efforts across consumer, brand, media, and digital.

Her role comes as Intrepid restructures its North American operations into two distinct regions — Canada and the United States — to better support local teams and accelerate market-specific growth.

Tara McCallum will continue to lead Marketing in Canada.

Initially, Laing will be based in Melbourne before relocating to Seattle full-time in October. Her move reinforces Intrepid’s long-term commitment to growth in the U.S. market and the continued expansion of its Seattle headquarters, which is emerging as the company’s strategic hub for North American operations.

Leigh Barnes said: “Louise is exactly the kind of bold, creative leader we need as we chart the next era of growth in the U.S. She’s already proven what’s possible in ANZ—and now she’s bringing that energy, vision, and passion for purpose to the American market. This move is more than a promotion—it’s a sign of what’s to come as we evolve our leadership model to better serve our travellers, partners, and communities.”