It’s All About Family

Flight Centre Building The Foundation For Future Growth


Family, Village, Tribe – one of the founding aspects of the successful Flight Centre business model – was celebrated at the FCA annual conference and Gala Awards at the Hyatt Ziva in Los Cabos in November.
And for good reason.

In his conference opening – you can check out the video at – Lee Zanello, FCA brand leader reported that the company expects its Associate numbers to go over 1,000 and annual turnover to go over $500 million by the year 2023.

Although following his opening presentation, he said with a smile: “I think we’ll actually have that done by 2020.”

And Zanello pointed out that: “People inherently want to work with other people, to unite towards a common goal. Our small team structures break down our bigger business, allowing us to grow without sacrificing that hard-wired, emotional connection to belonging to a team.”

Zanello said that: “Our Associates can leverage off of the same support network that supports the entire Canadian Flight Centre business. Without a doubt we are the most supportive host agency in the marketplace; there’s no other company set up with our infrastructure and access to support teams.”

Those attending this year’s conference had an opportunity to learn about Flight Centre Associate’s new direct-to-consumer marketing platform that’s been designed to make it easy for Associates to directly communicate the sales and deals that Flight Centre puts on every month.

Leading Zanellor to ask: “What other host agency gives YOU $300 a booking to give to your client to win you that business? It’s not only How you market but What you market and Flight Centre has you covered on both grounds.”

Other conference highlights included training on the importance of creating unique product and the launch of a new airfare booking tool that takes full advantage of Flight Centre’s global relationships with airlines.

The Gala Awards recognized and rewarded Associates for both their sales and for the work they have done to improve the overall support structure within the business, further adding to that sense of community.

The team was also very generous in their donations to a trio of local children’s charities in Los Cabos, filling a truck with much-needed school supplies, clothes and toys as well as donating over $650 towards the causes.

Said Zanello: “It’s hard for people to believe that our Associates feel they matter. From the outside, Flight Centre seems like a giant company where it’s easy to just be a number and be ignored; however, our culture is built around these small teams, meaning we will be the largest Home-Based Agency in the country before too long and never, ever, lose the heart or the caring for the individual.”

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