The Greater Miami Convention & Visitors Bureau (GMCVB) has launched a new campaign entitled “It’s So Miami (ISM): People and Places.”
The new program shines a light on locals and their neighbourhoods, encouraging visitors to explore the destination’s diversity and extend their stays. Curated by locals and the GMCVB, the campaign provides visitors with an authentic, insider’s perspective to Miami and The Beaches.
“We want to promote the rich, cultural heritage of Miami’s neighbourhoods to our visitors. And what better way to do this than through the eyes of local insiders?” said Carole Ann Taylor, chair of the GMCVB Heritage Committee. “The campaign will allow potential visitors to learn about the cultural diversity of our destination and arm them with information that will enrich their experience while visiting Miami and The Beaches.”
“We made a commitment late last year when we unveiled the findings in our Destination Miami Strategic Plan to have a greater focus on cultural and heritage tourism and this evolved ISM campaign is part of that commitment,” said William D. Talbert III, president and CEO of the GMCVB. “Greater Miami and The Beaches welcomed a record-breaking number of visitors last year and we want to encourage future visitors to extend their stay and visit our local, heritage-rich neighbourhoods. More nights in the destination fuels economic impact and further promotes job growth in the hospitality sector.”