It’s Time For New York City

NYC & Company has launched the first phase of “It’s Time for New York City,” and is billing it as the largest-ever, multi-phased global tourism marketing and advertising campaign to promote New York City. The $30 million tourism recovery campaign is being rolled out as restrictions are lifted, more people are vaccinated and as travel resumes in the United States and beyond.

The new investment is made possible through American Rescue Plan Act funds secured and awarded by U.S. Senate Majority Leader Charles Schumer and Mayor Bill de Blasio.

“It’s Time for New York City” will run in three phases and will include television, digital, outdoor media and partnerships.

The launch of the program comes as New York City expects to welcome 36.1 million visitors this year — recapturing more than half of its record 66.6 million visitors in 2019.

“It’s Time for New York City” will first target travellers in 23 markets across the United States, followed by Mexico, Canada and Latin America, with plans to expand farther internationally as other key markets reopen for leisure and business travel.

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