JTB Appointment


Paul Pennicook, director of tourism for the Jamaica Tourist Board (JTB), has announced the appointment of Marcia McLaughlin, a hospitality and tourism veteran, as deputy director of tourism, Marketing.

McLaughlin is responsible for developing and co-ordinating the JTB’s global marketing initiatives, overseeing its public relations and advertising agencies, as well as directing its destination marketing, communications, digital marketing and research teams.
An accomplished marketing and public relations professional, McLaughlin’s career spans the hospitality, travel and automotive commercial retail industries in the US and Jamaica.

Prior to joining the JTB, McLaughlin established eMpower Consultants, a marketing consultancy representing transportation, gaming entertainment and education clients. She is credited with achieving award-winning results for Appliance Traders Limited Group, a member of the Sandals/Beaches Resorts family, as well as at Half Moon, A RockResort. At Sandals and Air Jamaica Vacations she managed public relations.