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JTB Launches ‘Join Me in Jamaica’ Campaign

The Jamaica Tourist Board (JTB) has launched a “Join Me in Jamaica” digital video campaign designed to connect travellers to the people of Jamaica and showcase the authentic experiences the island offers.

To further promote the authentic experiences available, the JTB is inviting travellers to explore the sights, sounds and flavours of the island through a one-month-long promotion where travellers can enter to win a specially curated Join Me in Jamaica vacation.

The campaign is a series of 90-second videos featuring local celebrities and friends of Jamaica sharing unique stories about their profession, love of their homeland and what makes it a great place to visit. Each video was created using unscripted responses as narrative and accompanied by visuals related to their natural surroundings. Included: Two Sisters and a Meal, Michelle and Suzanne Rousseau, restaurateurs, caterers and authors; Konshens, Jamaican dance hall recording artist; Tessanne Chin, Jamaican recording artist and winner of NBC’s Season 5 The Voice; Puddin Man, Edgar Wallace, owner of Just Coool Pudding; Executive Chef Maginley of Round Hill Resort and Villas; Ras Natango Gallery & Garden, Jamaican artist; Alton Bedward, Blue Mountain Coffee expert, Craighton Coffee Estate; Bruce Croxon, entrepreneur and philanthropist.

The Join Me in Jamaica experience includes two nights in Kingston for a tour of Craighton Coffee Estate in the Blue Mountains, a stop at Just Coool to have pudding with Puddin’ Man, followed by two nights in Montego Bay at Round Hill for a special tasting dinner with Chef Maginley and a visit to the Ras Natango Gallery.

One winner will be selected from Canada and one from the US. Canada. Enter by Aug. 17 for a chance to win at https://www.joinmeinjamaica.com.

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