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Karisma Unveils Five Senses Campaign

Karisma Hotels & Resorts has unveiled The Five Senses at The Fives Azul Beach Resort Playa del Carmen, which focuses on the five senses embodied within a Gourmet Inclusive Experience. The new brand campaign, “Awaken Your Five Senses,” targets consumers and travel agents across the United States and Canada to increase brand awareness and drive bookings by encompassing an array of weekly on-property activities and initiatives that stimulate taste, sight, touch, smell, and sound.

Marketing efforts began with the development of creative catering to families and adults, inviting guests to awaken their senses with Gourmet Inclusive luxury, positioning The Fives Azul Beach Resort Playa del Carmen as an immersive vacation destination that invigorates all five senses by way of discovery.

Using a multifaceted approach, The Five Senses Campaign aims to bring the new resort experience to life through online advertising, social media, partnerships, public relations efforts, and strategic influencer collaborations.

The campaign has already driven 2.1 million impressions as a direct result of SEM, display and paid social media efforts.

Kelly Poling, senior vice-president of marketing of Premier Worldwide Marketing, the exclusive representatives for Karisma Hotels & Resorts, said: “The Five Senses campaign spotlights the unique multi-sensory experience afforded by The Fives Azul Beach Resort Playa del Carmen, bringing to life existing elements in new and exciting ways. We’’re pleased with performance generated by the campaign thus far and look forward to continuing our robust marketing approach to further increase bookings this year.”

Go to www.azulbeachresorts.com/thefives for more.

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