‘King of Chinese Pop’ Named Godfather of Norwegian Joy
Norwegian Cruise Line (NCL) has lined up iconic Mandopop artist, Wang Leehom, as Godfather of its soon to-be-unveiled 3,850 passenger vessel, Norwegian Joy.
Arriving next summer with home ports in Shanghai and Beijing (Tianjin), Norwegian Joy will be NCL’s first purpose-built ship for the Chinese market.
Along with serving as Godfather of Norwegian Joy, Leehom will also represent NCL China as its brand ambassador, introducing Norwegian Cruise Line’s cruise experience to Chinese consumers through a variety of platforms, including television and radio commercial campaigns, as well as on social media.
A Chinese-American singer songwriter, music producer, actor and film director, Leehom is known as the “King of Chinese Pop” for his range of musical styles blending pop, rock, jazz, hip-hop, R&B, classical and traditional Chinese music. His musical collaborations have included work with international stars including Tony Bennett, Avicii, Usher, Lang Lang, and JJ Lin.
Currently being built at Meyer Werft in Germany, Norwegian Joy will accommodate 3,850 guests. Joy will provide a multitude of VIP accommodations including The Haven by Norwegian, the line’s exclusive, ship-within-a-ship suite luxury complex.
Pictured, NCLH China president David J. Herrera and Norwegian Joy Godfather Wang Leehom.
