Los Angeles Tourism & Convention Board (L.A. Tourism) has launched “L.A. Insider,” a new online training tool for travel agents.
The mobile and tablet-friendly program is the first of its kind for L.A. Tourism. It has been designed to help the travel trade better sell the city and stay up-to-date with its latest offerings.
A record 48.3 million tourists visited L.A. in 2017, a figure that is expected to reach 50 million by 2020.
“We’re proud to launch such an advanced training program, one that will help our clients discover L.A. like an insider and sell L.A. like an expert,” said Ashlee Ciora, senior director, Tourism. “Los Angeles’ welcoming spirit, celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.”
L.A. Insider, developed by TravPRO which also launched Visit California’s STAR program, will provide easy access to L.A. Tourism’s marketing assets, sales collateral such as fact sheets, maps, videos and even neighbourhood tours in virtual reality. The program also provides information on the gateway to the West Coast, Los Angeles International Airport (LAX), and updates on the airport’s multi-billion dollar modernization program.
Participants who complete the L.A. Insider training will receive a certificate, access to discounts and specials from L.A. members, the opportunity to participate in FAMs and be entered to win a trip to one of L.A.’s award shows.
To learn more or enroll, visit https://www.insider.discoverlosangeles.com.