Let the Games Begin With Contiki

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What do The Hunger Games and Contiki have in common? More than one might think. Last night (Nov. 19) in Toronto Contiki Canada treated travel agents and industry members to an advanced screening of Mockingjay – Part 2, through an initiative organized by Marie Anne MacRae, vice-president, global strategic partnerships at The Travel Corporation, Contiki’s parent company.

“A lot of people are like what’s the connection, one is travel, one is a movie franchise, how do they fit together? Both of them are really great story tellers and pride themselves on having an incredible fan base, and making them a core part of the business process,” Erica Adelson, PR & digital media specialist at Contiki, told PressToday. “Millennials are faced with so much information on a daily basis that one of our strategies has been finding other like minded brands to work with and then partnering with them to get our message out.”

From trips to branding and similar partnerships, Adelson says Contiki’s strategic approach to engaging millennials and agents is done to engage travellers in ways that are most valuable for them.

“The screening is a chance to reward our loyal agents, media, past and future travellers to come out and enjoy an amazing movie and get inspired to travel and join their own revolution,” she says.

Agents can also register at www.contiki.com/mockingjay2 for a chance to win one of three trips to Europe, including airfare.

Pictured at the event (l-r) are Brad Ford, MacRae, Adelson, Monica Mason, Adam Bobawsky and Cara Bogdanski.