Lufthansa Group, Sabre Sign Disitribution Deal

The Lufthansa Group and Sabre Corporation have signed a new, mutually flexible distribution agreement that enables modern airline retailing as well as technology innovation.

Under the agreement, which covers the carriers Austrian Airlines, Lufthansa, SWISS, Air Dolomiti and Brussels Airlines, Sabre will continue to distribute Lufthansa Group airlines’ content through traditional connectivity to hundreds of thousands of travel agents and thousands of corporations through its global distribution system (GDS). In addition, the agreement enables the distribution of Lufthansa Group airlines’ content via the New Distribution Capability (NDC) standard in the Sabre travel marketplace.

After the planned launch next year, the diversified NDC program will give Sabre-connected travel agencies globally the ability to access Lufthansa Group airlines’ content through the Sabre marketplace and by signing up to one of the two available commercial models for NDC.

The agreement supports Lufthansa Group airlines’ strategy to implement NDC technology and deliver personalized price offers through the newly launched Continuous Pricing. The continuation of this partnership equally supports Sabre’s vision to provide distribution flexibility and evolve its global travel marketplace, as well as enable personalized retailing for Lufthansa Group airlines utilizing Sabre’s industry-leading technology solutions.